Myrna Gordon Business Services · Luxembourg

Moving. Growing. Building. Sustaining.

MGBS is a Luxembourg-based consultancy combining deep HR expertise with world-class FMCG commercial strategy and Africa market development. We help organisations transform from the inside and grow with purpose — from Europe to emerging markets worldwide.

Core disciplines

60+

Countries of experience

€500M+

Commercial portfolios managed

Key African markets

What We Do

Three disciplines.
One integrated consultancy.

HR & People Transformation

Strategy · Talent · Leadership

End-to-end HR transformation — from workforce strategy and talent acquisition to leadership development and cultural change. We build organisations where people thrive.

FMCG & Commercial Strategy

Brand · Distribution · Growth

Commercial strategy for premium consumer goods brands — go-to-market, distribution network development, trade marketing, and commercial policy. Built on direct leadership experience at Unilever, Coca-Cola, and Ferrero.

Africa Market Development

Market Entry · Partnerships · Activation

Specialist market entry and growth strategy for premium brands entering high-potential African markets. From market sizing and partner identification to in-market execution across five key African markets.

Our Services

What we deliver.

HR Strategy & Transformation

Designing HR strategies aligned to business goals. Workforce planning, restructuring, and change management for mergers, acquisitions, and cultural transformation.

Talent & Leadership Development

Succession planning, executive coaching, leadership pipeline development, and employee engagement — building organisations that attract and retain exceptional people.

Transition & Change Management

Guiding organisations through structural shifts, leadership changes, and market transitions with minimal disruption and maximum continuity.

Career Transition & Outplacement

Supporting employees through career changes with résumé coaching, interview preparation, and strategic networking. Compassionate, effective, and professionally managed.

Commercial Strategy

Go-to-market strategy, commercial policy development, and trade marketing for FMCG and premium consumer goods — from brand positioning to retail activation. Built on direct leadership experience at Unilever, Coca-Cola, and Ferrero.

Distribution & Channel Development

Building robust distribution networks for premium brands across retail, wholesale, and specialist channels — structuring partnerships that deliver lasting commercial results.

Africa Market Entry

Specialist support for European brands entering high-growth African markets — market assessment, partner identification, pricing strategy, and commercial activation across five key African markets.

Growing Markets Strategy

Developing sustainable commercial footprints in emerging markets — from market sizing and distribution strategy to KPI frameworks and in-market execution.

Project Management

End-to-end management of strategic projects — on time, within scope, and aligned to business objectives. From market launches to full transformation programmes.

The Team

The people behind MGBS.

Myrna Gordon-Covelli

Founder & CEO

Born in Durban, South Africa, Myrna Gordon-Covelli is the Founder and CEO of MGBS. She brings decades of experience at the intersection of HR strategy, brand development, and organisational leadership. Her philosophy is rooted in dignity — building environments where people thrive and organisations grow with purpose.

Emailinfo@mgbs.lu

Phone+352 661 347 013

LinkedInlinkedin.com/in/myrna-gordon-covelli

Carlo Covelli

Director · FMCG & Commercial Strategy

Carlo Covelli is a seasoned executive with global experience across three iconic consumer brands. At Unilever Italy, he established the company's first Trade Marketing department. As Coca-Cola Central Region Director, he led 176 people across a €200M+ business. At Ferrero International, he managed commercial operations across 60 countries with a portfolio exceeding €300M.

Emailinfo@mgbs.lu

Phone+352 661 347 013

LinkedInlinkedin.com/in/carlo-covelli